FRAI Global

Case Study

How a freight distribution provider automated RFQ outreach to suppliers

FRAI turned manual, scattered supplier outreach into one tracked workflow: sending structured requests, monitoring replies and classifying responses so operators could pick the best supplier without the email chaos.

DashboardOutreachRFQ
OT

RFQ #4821 · 2×40ft FXT → RTM

Structured request · sent to 42 suppliers

One click
28 / 42 replied
Supplier replies· AI classified
Supplier A£1,180Replied
Supplier B£1,240Replied
Supplier CPending
Supplier D£1,420Replied
Supplier ENo reply

Best next action

Award Supplier A: £1,180, valid 14 days

One click

Outreach to all suppliers

50%

Faster responses

AI filtering

Of supplier responses

The operational problem

Manual RFQ outreach created email chaos

Manual RFQ outreach to 40 plus suppliers creates email chaos. Operators lose track of who replied, what rate they offered, what conditions apply and which responses are still missing.

  • Operators lost track of which suppliers had replied.

  • Rates and conditions were captured inconsistently across replies.

  • Missing responses were hard to spot.

  • Chasing suppliers meant constant manual follow-up.

  • There was no central view of the outreach.

What FRAI changed

Supplier outreach as a tracked workflow

FRAI turns supplier outreach into a tracked workflow. The system can send structured requests, monitor replies, classify responses and surface the best next action, so operators stay in control of the decision without managing dozens of email threads by hand.

Workflow before and after

From manual handoffs to one automated flow

The same movement, handled two very different ways.

Before FRAIManual, fragmented steps
  1. Draft emails individually
  2. Send to 40+ suppliers
  3. Track replies in inbox/spreadsheet
  4. Manually compare rates/conditions
  5. Chase missing responses
  6. Pick supplier
After FRAIAutomated, connected flow
  1. One structured RFQ
  2. Sent to all suppliers at once
  3. Replies tracked automatically
  4. AI classifies responses
  5. Best next action surfaced
  6. Operator selects supplier

Results

Organised outreach, faster decisions

What changed once supplier outreach became one tracked workflow.

One click

Outreach to all suppliers

50%

Faster supplier responses

AI filtering

Responses classified automatically

Full

Visibility of replied vs outstanding

Consistent

Rate and condition capture

Why it matters

Faster, organised supplier outreach wins better rates and protects margin. FRAI removes the email chaos while keeping humans in the decision loop, so operators can compare suppliers with confidence and act on the best option sooner.

Relevant FRAI modules

The modules behind this outcome

Composable building blocks that connect quoting, operations and compliance into one flow.

Email to Ops Automation

Convert operational emails into structured, actionable jobs automatically.

RFQ & Supplier Outreach

Send structured requests to every supplier and track replies in one place.

Document Intelligence

Read supplier replies to capture rates and conditions consistently.

Workflow Automation

Automate repetitive steps and route exceptions to the right people.

Carrier Rate Integration

Bring supplier and carrier rate data into one comparable view.

Audit Trail

Every request and response recorded for a complete history.

See how FRAI can automate your supplier RFQ outreach.

Book a walkthrough and see how FRAI can connect your existing systems, automate manual work, and create one live reference for every movement.