Quote Automation
Turn inbound requests into accurate quotes in minutes, not hours.
Case Study
How a freight operator reduced quote turnaround from 45 minutes to 2 minutes
FRAI turned inbound quote requests, emails, documents and rate data into a structured workflow that allowed operators to price work faster, protect margin and respond to customers with more confidence.
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OTQuote #Q-4821
Quote sentInbound request· New
RFQ: 2×40ft Felixstowe → Rotterdam
from ops@northwind.com
Hi, please quote 2×40ft HC, gross 24t, ready 14 Jun, delivery to RTM port. Need rates asap.
FRAI is reading this email…
Structured quote· auto-built
FelixstoweRotterdam
Container2 × 40ft HC
Weight24,000 kg
Maersk£1,240Best
Hapag-Lloyd£1,310
MSC£1,355
Margin18% · £224
45 min → 2 min
Quote turnaround
93%
Faster quote process
Margin protection
From fresher rates
The operational problem
Quoting worked, but it was slow and exposed to errors
Freight quote requests were arriving through emails, attachments and customer messages. Operators had to read the request, extract the shipment details, check rates, review carrier options, apply margin and manually create a response. The process worked, but it was slow and exposed the team to avoidable errors.
Quote details were buried inside emails and attachments.
Operators had to copy and re-key shipment information.
Rates were held across different files, systems and portals.
Margin protection depended on manual checks.
Customers expected faster responses than the process could reliably support.
What FRAI changed
A structured quote workflow from the first request
FRAI created a structured quote workflow from the moment the request arrived. The platform extracted the key shipment details, created a live job reference, matched the request against available rate data and helped the team generate a quote without rebuilding the same information manually.
Workflow before and after
From manual handoffs to one automated flow
The same movement, handled two very different ways.
Before FRAIManual, fragmented steps
- Inbound email
- Manual reading
- Manual data entry
- Rate lookup
- Margin check
- Quote response
After FRAIAutomated, connected flow
- Inbound email
- Automatic extraction
- Quote record created
- Rate options matched
- Operator review
- Quote response generated
Results
Faster, more consistent quoting
What changed once quoting became a structured, automated workflow.
45 → 2 min
Quote turnaround time
93%
Faster quote process
Fresher
Rate visibility for operators
Stronger
Margin protection from consistent pricing
Why it matters
In freight forwarding, slow quoting creates lost revenue. The first team to respond with a reliable quote often controls the conversation. FRAI helps operators move from manual quoting to controlled quote automation while still keeping humans in the approval loop.
Relevant FRAI modules
The modules behind this outcome
Composable building blocks that connect quoting, operations and compliance into one flow.
Email to Ops Automation
Convert operational emails into structured, actionable jobs automatically.
Document Intelligence
Read attachments and documents to extract shipment details automatically.
Carrier Rate Integration
Match requests against live rate data from connected carriers and sources.
Workflow Automation
Automate repetitive steps and route exceptions to the right people.
Audit Trail
Every quote and change recorded for a complete, reviewable history.
See how FRAI can automate your quote workflow.
Book a walkthrough and see how FRAI can connect your existing systems, automate manual work, and create one live reference for every movement.