FRAI Global

How-to guide

How to automate freight quote requests

A practical guide to turning inbound quote emails into fast, accurate quotes without re-keying.

Last updated

Quick answer

To automate freight quote requests, parse inbound quote emails and attachments into structured shipment data, pull current rates automatically, and assemble a draft quote for an operator to review and send. With quote automation, this moves quoting from around 45 minutes to roughly 2 minutes per quote, working with your existing systems and with no rip and replace.

Why are manual quotes so slow?

Quote requests arrive as free-text emails with attachments, scattered across mailboxes. Operators read and interpret each one, re-key the details into a rating sheet or TMS, look up rates across sources and only then draft a quote, often 30 to 45 minutes later.

By that point, the customer may have moved on, and the rates used may already be out of date.

What are the steps to automate quoting?

  • Capture inbound quote requests from your shared mailbox automatically.
  • Parse the email body and attachments into structured shipment data.
  • Pull live rates and surcharges so the quote reflects fresher numbers.
  • Assemble a draft quote on one shipment, one live reference.
  • Let an operator review margin and send in a couple of clicks.
  • Sync the quote activity back to your existing systems.

How much time does automation save?

Operators using FRAI have moved from roughly 45 minutes to about 2 minutes per quote: a 93% faster quote process, while reducing re-keying errors and protecting margin with fresher rates.

In practice

A worked example

Inbound request → sent quote

  1. 1A request for 2×40ft Felixstowe → Rotterdam arrives by email.
  2. 2FRAI extracts lanes, equipment and dates onto a live reference.
  3. 3Live rates are pulled and a draft quote is built.
  4. 4The operator confirms margin and sends within minutes.

FAQ

Frequently asked questions

Do I need to replace my TMS to automate quoting?

No. Quote automation works with your existing systems and automates the quoting work around them, with no rip and replace.

Can automated quoting handle attachments?

Yes. FRAI extracts structured detail from email attachments as well as the message body, so the full request becomes data on the shipment reference.

See how FRAI fits into your freight operation

Book a personalised demo and explore how FRAI can automate your workflows across your existing systems, with no rip and replace.