Email-to-Ops Automation
Email to ops automation that turns inboxes into action
FRAI reads inbound and outbound freight email, extracts the operational detail and turns it into structured actions on one shipment, one live reference, so your team stops re-keying inboxes and starts working from a single source of truth.
- Inbox
- To structured actions
- 50%
- Faster responses
- Less
- Manual re-keying
FRAI automates email-to-ops by reading inbound and outbound freight email, extracting the operational detail and turning it into structured actions tied to one live reference. Each message is routed to the right workflow, quoting, planning, documents or compliance, so teams stop re-keying their inbox. It works alongside Outlook and your existing systems with no rip and replace.
The problem
Why does the inbox run the operation?
In most freight teams, the real operating system is a shared inbox. Critical detail lives in free-text emails and attachments, and operators spend the day reading, interpreting and re-keying it into other systems.
Detail trapped in email
Bookings, updates and requests arrive as unstructured text and attachments that have to be read and re-keyed by hand.
Endless copy-paste
The same information is typed into multiple systems, wasting time and introducing errors at every handoff.
Things slip through
When work depends on someone spotting an email, requests get missed, delayed or actioned twice.
How FRAI fixes it
How FRAI turns email into ops
FRAI reads freight email, extracts the operational detail and converts it into structured actions tied to one live reference. It works alongside Outlook and your existing systems, so email-to-ops automation fits your current workflow with no rip and replace.
- Parse inbound emails and attachments into structured shipment data automatically.
- Route the right action to the right workflow: quoting, planning, documents or compliance.
- Draft structured outbound email so replies and outreach are consistent and tracked.
- Keep every message attached to the live reference for the shipment it relates to.
RFQ #4821 · 2×40ft FXT → RTM
Structured request · sent to 42 suppliers
Best next action
Award Supplier A: £1,180, valid 14 days
Workflow before and after
What changes day to day
Before FRAI
- Shared inbox is the de facto operating system
- Operators read and re-key emails into multiple systems
- Requests missed or actioned twice when an email is overlooked
- No reliable link between an email and the work it relates to
With FRAI
- Emails parsed into structured actions on arrival
- Each action routed to the right workflow automatically
- Outbound replies and outreach drafted and tracked
- Every message tied to one shipment, one live reference
Relevant FRAI modules
The modules behind this solution
FRAI works with your existing systems, with no rip and replace. These modules combine to deliver this solution.
Case study proof
Distribution provider automated RFQ outreach from the inbox
A freight distribution provider turned manual supplier chasing into a tracked, structured outreach workflow driven straight from email.
- One-click outreach
- 50% faster responses
- AI response filtering
Operational outcomes
VerifiedPrimary result
One-click outreach
FAQ
Frequently asked questions
Common questions about email-to-ops automation with FRAI.
What is email-to-ops automation?
Email-to-ops automation reads inbound and outbound freight email, extracts the operational detail and turns it into structured actions tied to one live reference, so teams stop re-keying their inbox into other systems.
Does FRAI work with Outlook?
Yes. FRAI integrates with Outlook and works alongside your existing systems. It reads and drafts email in the tools your team already uses, with no rip and replace.
Can it handle attachments and documents?
Yes. FRAI extracts detail from attachments and connects to document automation, so the information in an email and its files becomes structured data on the shipment reference.
Related solutions, integrations and case studies
See how FRAI fits into your freight operation
Book a personalised demo and explore how FRAI can automate your workflows across your existing systems, with no rip and replace.